BREAKING NEWS! Ryan Yeti just released a brand new fancy video on his YouTube channel!
Here’s his channel here: RYAN YETI – Marketing & Investing
Watch the video but here’s his script for reference:
“Did you know that the average person encounters up to 10,000 ads every… day.
Think about that… ten thousand ads… every… single… day.
Now say you’re responsible for a business with a marketing budget… How are you going to invest those marketing dollars to actually stand out from all that noise and get people to notice you above everyone else?
THAT is a great question and this is our bread and butter so let’s talk about it.
>>David “Let’s dooooo this.
Super Short Intro
Hey guys, I’m Ryan Yeti and THANK YOU so much for clicking this video and hanging out with me for a while.
I’m an award-winning marketer, designer and entrepreneur who’s sold millions running marketing agencies since 2006. I’ve had a crazy ride of high’s and lows but through it all, I believe I’ve learned some things that can help other people find success.
All I ask is that you click that like button now so this video get’s out to more people who may need some help.
Okay so you have a marketing budget and you want to break through the noise?
First things first, if you haven’t already, be sure to check out my previous video on Inbound Marketing. I believe it’s super important to invest in getting that area dialed in first.
That’s your marketing foundation so make sure you get that set up right.
But once you have that, you’re going to want to find additional ways that your business can stand out and get noticed.
That brings us to Annual Marketing Campaigns.
Point #1: Pick One Time Every Year To Invest A Large Portion Of Your Marketing Budget
Sometimes, instead of spreading out your marketing dollars throughout the entire year, it’s best to hit it hard with one big strategic marketing campaign!
That way you’re basically everywhere for 2 weeks to a month and you really drill yourself into your prospects psyche.
If you do this annually and you do it well, people will come to expect and even look forward to your marketing campaigns each year.
This can work wonders if one of your main goals is “Top of mind” branding. Meaning, if you want people to think of your business when they need your product or service.
We have many clients, but to properly illustrate marketing campaigns, I’m going to use this video to tell you about work we’ve done for one of my favorite clients, Cherry Insurance.
Cherry has been an amazing client of ours since 2013 and we’ve been fortunate to do some cutting-edge projects over the years.
They’re located in a beautiful small city in Canada called Saskatoon. When local residents list off Insurance companies, many of them will have Cherry as one of their most recognized local insurance companies.
How did we do that?
Well, every year for the month of June, we always invest in a super creative, big marketing campaign for Cherry Insurance.
Over years of experimentation, I think we’ve really hit on something that works marvelously.
We’ve found a way to get people to spend hours on an insurance website for the entire month of June.
And not only spend hours on the Cherry website, but also they get tons of other people to share Cherry’s website with their friends and family, who, in turn, spend even more hours on Cherry’s website.
But what is this wonderful marketing strategy that we’ve been using with Cherry?
>>David “It’s a secret, don’t tell em”
No secrets. Think about this, what do people love more than anything both on the Internet and in real life?
Cute pets of course!
In fact, a study surveyed 2,000 pet owners and found that 34 per cent of parents value their their pets more than their own children, saying that their pets are their ‘favourite child. ‘
So a few years back, we created something called Cherry’s Annual Cutest Pet Contest!
The response has been incredible.
We host a voting contest on Cherryinsurance.ca where people can post their cutest pet photo and share it with all their friends and family while encouraging them to come back every day to vote once.
Contestants can only vote once per day.
At the end of the month, the owner whose pet has the most upvotes, wins a big cash prize and plenty of other prizes.
People go crazy. For a relatively small city, the first place finisher can have up to 25,000 votes in one month… when people can only vote 1 time, per day.
This causes Cherry’s website statistics in June to go crazy and it has worked wonders for their business.
But it’s not just hosting a contest that got Cherry these results. It’s also their courage to invest in super creative, attention-grabbing advertisements.
Point #2: Invest In Super Creative Advertisements
David, what’s that thing we always say about the best marketing?
>>David “The best marketing, doesn’t feel like marketing”
People see 10,000 ads every day. If your strategy is to have the most cliche ad with a ton of text, it’s not going to be successful and you’re likely better off just saving your money.
>>David “But what if I own a business that’s boring?”
Those are actually the best businesses to advertise!
If your business is in a boring industry, that can be one of the best things you have going for you!
Think about it, all the most boring industries that are difficult to differentiate, have the best marketing.
Insurance has Geico… who uses a talking lizard mascot named Martin. And people remember Geico ads… because they stand out from the noise.
Or think about Coca-Cola… they sell sugar water.
Coca-Cola has used some incredible advertising strategies over the years, including using animated Polar bears to sell their products on Christmas.
In fact, did you know that Coca-Cola advertisements are responsible for defining who Santa Clause is?
It’s true, before 1931, there were many different depictions of Santa Claus around the world.
From Yellow Clause, to Skinny Clause, to Scary Claus.
But in 1931, Coca-Cola commissioned an artist Haddon Sundblom to paint Santa for Christmas advertisements.
Those exact paintings helped establish Santa as a warm, happy character with human features, including rosy cheeks, a white beard, twinkling eyes and laughter lines.
Sundblom drew inspiration from an 1822 poem by Clement Clark Moore called “A Visit from St. Nicholas” —commonly known now as “Twas the Night Before Christmas.”
See, creative marketing can have a massive impact. You’ll stand out, get noticed and maybe even change the world as we know it.
Even if it was only to sell more sugar water…
Point #3: Dare To Be Different
You can have the best media buying mind on the planet… you can be the best data person with the best manual bidding strategies and the best audience research strategies and the most dialed in and optimized sales funnel…
But if your brand, your product, your service, your message, your story does not grab attention, does not engage people, doesn’t speak to people, doesn’t separate itself from it’s competition…
It doesn’t matter. Nothing else really matters anymore.
If you haven’t seen it, you have to check out one of my favorite ads ever.
It’s the Think Different campaign that Steve Jobs used for triumphant return in 1997. I definitely recommend watching it. I’ll link it below in the video description.
But the message is so true.
The people crazy enough to think they can change the world, are the ones who do. They “Think Different” and that’s what you’ll need to do to get noticed on the world stage.
But saying that… it’s not easy. It takes a lot of courage and conviction to stand out and continuously put yourself out there.
>>David “You gotta have balls, grit, the gusto! Out with the old and IN with the bold I say!”
At my marketing agency, Attract, we love doing bold things to stand out from the noise. We even chose an extreme color palette of pink for that very reason.
I even have a talking statue head in my videos… being different is key haha.
Since we’re talking about Cherry in this video, we’ve done some crazy billboards we’ve done for them over the years.
For instance, dressing up a mannequin and mounting it on a billboard is always a fun way to get a lot of attention.
We’ve put them in house coats, construction gear, papered over them, and even used extensions and shadows to stand out.
We even designed the back of a bus as the front of the bus with the Cherry characters.
We’ve done some fun stuff for Cherry with video as well.
From raising over 200 thousand with a couple Cherry Christmas campaigns to just last year we wrote and performed an animated song to help people feel better during all the crazy stuff we all went through the past couple years.
We even may have inspired a Family guy episode with one of our Cherry Insurance ads.
I’ll link both these videos in the video description as well.
Have you ever had a crazy idea for an advertisement?
Let us know in the comments! If it’s great, we may even make it a reality and send you a little something.
So there you have it.
A simple framework for creating magical marketing campaigns that will help you stand out, get noticed and even get results.
Instead of just spreading out your campaign dollars throughout the year, consider investing a considerable chuck at the same time, every year to accelerate the impact of your marketing budget.
Be as creative as possible, so that you’re not just annoying people. Remember, the best marketing doesn’t feel like marketing!
Work up the courage to do it. Remember, the doors of success will only open to those bold enough to knock.
>> David: I can tell by looking at you that you have the go-nads and gusto to do it. If you got something useful from this video, make sure you hit like and subscribe.
Don’t forget to watch our other video about Inbound Marketing, you’ll love it!
If you’re bored, check out our website at attractmedia.ca to attract the ladies… or fella’s…. Whatever you’re into…
Thanks for watching you attractive humans.
Best of luck with your annual marketing campaigns and here’s to your success!