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Brief

Crafty is an online distributor of Craft Beers, and other liquors that makes ordering an eclectic beverage supply for your business a breeze. They wanted their brand to have a brewery vibe, requesting amber colors be integrated in the color scheme. And they wanted their logo to allude to what they do.

The Plan

Since they sell more than just craft beer, we wanted the logo to be more general in what it represents. We came up with a water ring design that you might see soaked into a coaster at your favourite pub, from your favourite beverage. The light to dark amber color scheme represents the diverse range in colors of ale. The word mark of the logo resembles a stamp, therefore giving it that old style pub feel.
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