Dr. K. Insley s a professional practice specializing in botox, laser hair removal, juvaderm, etc… that wanted to modernize their current brand. Our client emphasized that she wanted her new brand to be very natural, include an ocean blue color palette, and appeal to both men and women. She also wanted a butterfly in her logo to signify transformation.

The Plan

With this in mind, we created the brand you see here. A silvery-blue, airy aesthetic, bare-skinned models with minimal makeup allude to a natural ocean-esqe feel. The frosted glass element signifies a “before & after” reveal that is commonly seen on medical aesthetic websites. We created an emblem logo with a minimalistic butterfly punchout. The font and color choices of the logo were used to maintain a professional, yet friendly quality to the brand.

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