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Month: August 2022

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Content Marketing Now Requires Web Design?!

It’s 2022 and the digital marketing landscape has changed once again. This time, it’s not about a new social media platform or algorithm update. It’s about the way we consume content. And at the heart of this change is web design.

In the past, web design was all about function over form. Websites were designed to be easy to navigate and digestible for search engines. But as we’ve become more accustomed to consuming content on our mobile devices, the function has taken a backseat to form. We want websites that are visually appealing and easy to use. And that’s where good web design comes in.

By understanding how web design works and how it can be used to support your content marketing strategy, you can create a well-designed website and effective in getting your message across to potential customers. Now let’s talk about web design industry and its impact on content marketing.

What Is Content Marketing?

Content marketing is a strategic approach focused on creating and distributing valuable, informative, consistent, and relevant content to attract and retain a clearly defined target audience — ultimately converting visitors into customers.

In other words, it’s about using content to promote your business by providing information. And while that might sound simple enough, there’s a lot to creating compelling content marketing. Creating successful content can be daunting, from understanding your audience to developing messaging that resonates with them.

But at its core, good content marketing is about understanding what your audience wants. It needs and then creates and distributes content that meets those needs.

5 Ways How Web Design Affects Content Marketing Strategy?

As recently, we have shared that 94% of first impressions are related to your website’s design, and it is said that a user decides whether to stay or leave your website in 50 milliseconds. So, it’s pretty clear that web design can have a significant impact on the success of your content marketing strategy. Here are five ways how:

Accessibility of Content

One of the most important things is ensuring your content is easy to find and accessible to your audience. It does not matter how great your content is if no one can see it. That’s why it’s essential to have an effective web design.

This means using clear, concise menus, well-designed navigation (drop-down menu), and search bar functionality. It also means ensuring your website works well on all devices, from desktop computers to mobile phones. By making your content accessible, you’ll ensure that more people will see it and be able to engage with it.

Because the ultimate goal of a website is to increase conversion rate or to get people to take action, whether signing up for your newsletter, downloading a white paper, or making a purchase.

Content Readability

Creating content is easy, but creating content that is readable and engaging is much more challenging. And if your content is difficult to read, people will simply move on to something else. Because the audience has a short attention span, you need to ensure your content is easy to read and digest.

This means using short paragraphs, clear headlines, and simple language. You also want to break up the text and make your content visually appealing. Making your content easy to read will keep people engaged and more likely to take action.

Designing for readability also means using typography that is easy on the eyes. This means choosing fonts that are legible and easy to read, as well as using proper spacing and indentation. By paying attention to the details of your web design, you can create a website that is visually appealing and easy to read.

Appearance (Using Visual Elements)

Have you heard the quote, “Don’t Judge a Book by its Cover”. But in the digital world cover is everything because the first thing people see when they visit your website is the design. And if your design is not up to par, people will simply move on to something else and your bounce rate will be high.

Users will judge your website by its appearance, so it’s essential to ensure your design is professional and polished. This means using high-quality visuals, well-designed layouts, and consistent branding. By creating a website that looks great, you’ll give people a positive first impression of your business.

And while visuals are essential, you don’t want to overload your website with images and videos. Too much visual content can make your website look cluttered and confusing, which might hurt your ranking in search engine.

Instead, use visuals sparingly and only when they add value to your content. By striking the right balance, you can create a visually appealing website that provides a positive user experience.

Boosts User Engagement

Web design is more than just creating a website and pieces of content. It’s about creating an online experience that is engaging for the visitors. And if your website is not attractive, people will simply move on to something else because they have more options.

To create an engaging website, you need to consider the user experience. This means ensuring your website is easy to navigate, informative, and visually appealing. You also want to make sure your website loads quickly and is mobile-friendly. By paying attention to the user experience, you can create a website that people will actually want to use.

And when people enjoy using your website are more likely to stay on your site longer and engage with your content. This can lead to more leads and conversions for your business. So, suppose you’re not paying attention to web design. In that case, you’re missing out on a valuable opportunity to engage with your audience.

SEO (Search Engine Optimization)

There’s no doubt that web design and content marketing are vital for every business, but what about search ranking? Well, the good news is that web design can actually have a huge impact on your SEO.

Good web design helps to make your website more user-friendly and easy to navigate. This can lead to higher engagement rates, leading to better rankings in the search engines. In addition, good web design can also help to improve your website’s loading speed.

And since Google now considers website speed as a ranking factor, this is a valuable benefit. So, if you want to improve your SEO, you should focus on web design. By improving your website’s design, you can boost your business’s search engine rankings. And that can lead to more traffic, leads, and sales for your business.

Designing a Content-Friendly Site

Web design is a critical element of content marketing. By understanding how web design works and how it can be used to support your content marketing strategy, you can create a visually appealing website and effective in getting your message across to potential customers.

When used correctly, web design can help draw attention to your content, improve user engagement, and boost your SEO. So if you’re not paying attention to web design, you’re missing out on a valuable opportunity to grow your business.

Get in touch with us today to start your content-friendly website design. We’ll work with you to create a website that is both visually appealing and effective in getting your message across to potential customers. Contact us now to learn more.

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11 Crazy Web Design Statistics You Won’t Believe!

Web design industry is always changing and evolving, so it can be tough to keep up with the latest trends. As of August 2022, there are 5.03 billion people around the world who use the internet today – equivalent to 63.1 percent of the world’s total population. Statista says that number will only grow in the coming years, reaching an estimated 5.78 billion by 2025.

Now the thing is, how are you going to make your website stand out from the rest? How can you ensure that your website is relevant and engaging for your target audience? Today I’m going to share 11 essential web design statistics that will help you understand the current trends and how you can use them to your advantage in 2022.

Here are the Stunning Web Design Statistics for 2022:

Before we start, It’s important to understand that web design trends are always changing. What was popular last year may not be so popular this year. And what’s popular this year may not be popular next year. So it’s important to keep up with the latest design industry stats if you want your website to stay relevant.

1. 75% of Website Credibility Comes from Web Design

When someone visits your website, they’ll first notice the design. And whether the user realizes it or not, the design will play a big role in their opinion of your website. With that in mind, ensuring your website has a good design is important. A well-designed website will help you build trust with your visitors and make them more likely to do business with you.

2. 74% of Users Are More Likely to Return to Mobile-Friendly Sites

A website with a good mobile experience is more likely to be visited again by users. It’s no secret that more and more people are using their smartphones to browse the internet. According to Google, 70% of Internet users spend their time on mobile devices. So it’s important to ensure your website is mobile-friendly to keep your visitors returning. Or you are going to lose a big part of your audience.

3. 73% of Companies Invest in Design to Help Their Brand Stand Out from Competitors

Everyone wants their business to stand out from the competition. And one way to do that is with a good design. A well-designed website will help you attract attention and make a positive impression on potential customers. A good design is also a great way to show that you’re an innovative and forward-thinking company.

4. Slow-Loading Websites Lead to a $2.6 Billion Revenue Loss Each Year

A poor website design can have a major impact on your site and one of them is slow loading time. Online consumers will likely leave if your website is slow to load before they even get a chance to see what you offer. Also, website speed is a ranking factor in Google search so that a slow website can hurt your page ranking.

5. Users Spend 88% More Time on Pages with Videos

If you are running an eCommerce store, you should include product videos on your product pages. Because it play vital role. Studies have shown that users spend 88% more time on pages with videos than on pages without videos. And if you’re selling products, you want potential customers to spend as much time as possible on your product pages. Product videos are a great way to engage potential customers and help them learn more about your products.

6. 92% of Consumers Read Online Reviews and Testimonials

When buying a service or product, most people will do their research online before making a purchase. And one of the best ways to get information about a service or product is through reviews and testimonials. It’s important to ensure your website has plenty of positive reviews and testimonials from satisfied customers.

7. There Are Currently Over 2 Billion Active Websites

The number of websites online is constantly increasing. And that number will only continue to grow in the years to come. We mostly know popular sites because of their branding, Saskatoon web design, and Saskatoon marketing. But, as the number of sites continues to increase, it’s becoming more and more difficult for businesses to stand out from the crowd. A good design will help you attract attention and make a positive impression on potential customers. So what’s stopping you from getting started on your new design?

8. Investment in Ux Design Can Have Up to 9,900% ROI

It’s 2022, and everything is about user experience. Because if users don’t have a good experience on your website, they’re not going to stay. And if they’re not staying, that means they’re not buying, which is why investing in UX design is important. Adding visual elements, action button, easy to use navigation bar will help you keep visitors on your site and make them more likely to convert into customers.

9. WordPress Accounts for 42.2% of All Websites

WordPress.org is the most popular content management system and powerful tool in the world. And it’s not surprising why. WordPress is easy to use, has many features, and is affordable. WordPress is a great option if you’re looking for a content management system for your website.

10. Because of the Increase in Mobile Traffic, Amp Pages Are Becoming More Popular

AMP pages are designed to load quickly on mobile devices. And with the increase in mobile traffic, AMP pages are becoming more and more popular. If you want your website to load quickly on mobile devices, you should consider using AMP pages.

11. 94% of First Impressions Are Related to Your Website’s Design

Your website’s design is the first thing potential customers will see. And you only have a few seconds to make a good impression. A customer will likely make a split-second decision about whether they will stay on your site. So it’s important to make sure your design is professional and engaging. The good news is that you can always hire a professional web designer to help create a great-looking website.

Wrapping it up

So that was a brief overview of some of the latest web design trends for 2022. As you can see, investing in a good design is important if you want your website to stand out from the competition. If you’re unsure where to start, hiring a professional web designer is a great option.

FAQ’s

Why Is Web Design So Important?

Web design is important because it can help you make a good impression on prospective customers. Studies have shown that web design can play a role in influencing people’s buying decisions. A well-designed website will make it easy for visitors to find the information they need and be visually appealing so that people will want to stay on the site.

Why Is Website Loading Speed Important?

A website’s loading speed is important because it directly affects visitors’ experience. Visitors will likely get frustrated and go elsewhere if a site takes too long to load. In addition, sites that load quickly will typically receive more traffic and conversion rate. Search engines also take loading speed into account when ranking websites.

How to See Statistics of Website?

There are different tools for every metric, like Google Analytics, Google Search Console (GSC), and Ahrefs. Each tool measures something unique, so it’s important to use the right tool for the job.

Google Analytics is great for understanding website traffic, including bounce rates of your website, where visitors are coming from and what pages they’re visiting. GSC is great for understanding how your website performs from a technical standpoint, including page load times and errors. And Ahrefs is great for understanding backlinks, including who’s linking to your website and how authoritative those links are.

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10 Reasons Why You Need A Website Redesign ASAP

In today’s digital age, no matter what business you have, your website is your brand’s identity. It is the first thing potential customers see when looking for information about your product or service. Every digital marketing effort around your business points directly to your website.

Want to know a shocking fact? It takes less than 3 seconds for users to decide whether they like your website or not. Because user attention span is very short, you have to ensure that the first impression they get is good.

Not convinced? Here’s another stat. 88% of your website visitors won’t come back after having a poor experience with your website. So the bell rang? Great because now we are on the same page.

Let’s find out the key reasons you should consider a website redesign asap. Let’s dive right in.

What is Website Redesign?

Website redesign is a process of improving the design and user experience of an existing website to make it more user-friendly, aesthetically pleasing, and easy to navigate. A typical website redesign process includes a complete revamp of the website’s front-end design, user interface, and user experience.

Aside from these factors, a website redesign is necessary if you want to change the website’s core structure, functionality, or content. Now let’s move on to the common reasons you should now.

10 Compelling Reasons Why You Should Redesign Your Design

Sometimes we don’t understand why we are not getting leads, sales, or conversions from our website even though we are getting traffic. The main reason is that your website design looks old and outdated.

You have to face the fact that the Internet is very competitive, and if you want to stay ahead of the game, you need to have a modern, responsive design, and user-friendly site. Here are some reasons why you should consider a website redesign:

Improve User Experience

When it comes to improve your website’s conversion rate, you must focus on improving the user experience. A poor user experience will drive users away from your website and your competitors.

A good user experience, on the other hand, will keep users engaged with your website and make them more likely to convert into customers. 88% of online consumers are less likely to return to a site after a bad experience.

If your website’s UX is poor, you’re likely losing many potential customers. So website redesign will definitely help you.

Better Security

As time goes on, new security threats arise, and new ways to protect against those threats are developed. And one more thing is customers buy from more secure sites. If your website is not up-to-date with the latest security standards, it’s at risk of being hacked.

However, the design of your website is not the only factor determining its security. The way you host your website and the type of CMS you use also play a role in determining how secure your website is.

Improved Search Engine Optimization

Search engine algorithms are constantly changing and evolving. To keep your website ranking high in search results, you must ensure that it’s optimized for the latest algorithms. A website redesign is often a best way to improve your search engine rankings. It is also a great opportunity to update your content and add new pages. It can help you improve your website’s ranking for long-tail keywords and get more organic traffic.

Outdated CMS

Regarding the content management system of your website, it’s important to stay up-to-date. If you’re using an outdated CMS, your website will likely miss out on many features and security updates. With that, there is a possible chance that you might get hacked. There are a lot of content management systems available in the market but no can beat WordPress.org.

Rebranding

A complete website redesign is necessary if you’re planning on rebranding your business. Your website is one of your brand’s most important touchpoints and needs to reflect your new brand identity. It is a great opportunity to update your website’s design, content, and messaging to reflect your new brand.

Add Custom Functionality to your Site

Every CMS comes with default built-in conversion tools. But some do not have all the features you might want or need for your website. You might need to add custom functionality to your website to achieve your goals. But the thing is you can’t do it because of the way your website is currently built.

For example, in Shopify CMS you cannot edit the sitemap of your eCommerce store and have to use a third-party app like Hacked Shopify sitemap. If you want to add custom functionality to your website, you need to redesign it using a CMS that allows for customization.

Industry-Specific Design Trends Changed

It is something new that most business owners don’t know. Because of the fast-paced nature of the design industry, design trends are constantly changing. And if you want your website to look up-to-date, you need to make sure it’s using the latest design trends. Redesign your website again is a great opportunity to take advantage.

Your Competitor’s Website Makes You Jealous

Who does not love a good look? If you visit your competitor’s website and it looks much better than yours, it might be time for a website redesign. A good-looking website can help you win over customers and make a great first impression. If your website makes you jealous, it’s time for a change.

Increase Indexing Rate

From 2021 to now, Google is changing a lot. Google is now indexing websites in a mobile-first manner. It means that if your website is not optimized for mobile devices, then it’s likely not being indexed by Google. With this in mind, it is very difficult for your website to rank in Google’s search results. Creating your website with customer preferences in mind can help you get more leads and sales.

You Don’t Like Your Website Anymore

As human nature, we change our tastes with time. The same goes for websites. Because your website is an extension of your brand, it’s important that you like it. Why would customers be if you’re no longer proud of your website? If you’re unhappy with your website, it might be time for a change.

Keep Your Website Up To Date With a Website Redesign

As you can see, the 10 reasons why it’s important to keep your website up to date with a redesign. Your website is your online calling card and first impression for many potential and ideal customers. It needs to look professional, modern, and accessible on all devices. If you’re not keeping up with the latest design trends, your website will look dated very quickly.

A website redesign is a chance to give your site a fresh look, incorporate new features, and ensure that it’s responsive and mobile-friendly. It’s also an opportunity to improve your SEO and fix any technical issues that may have arisen since your last update. Don’t wait too long to redesign your site – an outdated website can do more harm than good. Invest in a website redesign today and keep your business looking its best online.

FAQ’s

How Often Should You Redesign or Refresh Your Website?

Most experts recommend redesigning or refreshing your website every two to three years. This helps keep your site looking fresh and new, and can also help keep your visitors engaged. But you should update your website is: as often as it needs updating.

How Do I Redesign an Existing Website?

Well it’s not easy to say because each website has different requirements. However, there are some common steps that you’ll need to follow when designing a new website. But we can help you with web design services.

What Is the Purpose of Redesigning?

There are a few reasons you should know. Sometimes, it’s simply to create a better user experience – to improve usability and make the site more user-friendly.

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