It’s 2022 and the digital marketing landscape has changed once again. This time, it’s not about a new social media platform or algorithm update. It’s about the way we consume content. And at the heart of this change is web design.
In the past, web design was all about function over form. Websites were designed to be easy to navigate and digestible for search engines. But as we’ve become more accustomed to consuming content on our mobile devices, the function has taken a backseat to form. We want websites that are visually appealing and easy to use. And that’s where good web design comes in.
By understanding how web design works and how it can be used to support your content marketing strategy, you can create a well-designed website and effective in getting your message across to potential customers. Now let’s talk about web design industry and its impact on content marketing.
What Is Content Marketing?
Content marketing is a strategic approach focused on creating and distributing valuable, informative, consistent, and relevant content to attract and retain a clearly defined target audience — ultimately converting visitors into customers.
In other words, it’s about using content to promote your business by providing information. And while that might sound simple enough, there’s a lot to creating compelling content marketing. Creating successful content can be daunting, from understanding your audience to developing messaging that resonates with them.
But at its core, good content marketing is about understanding what your audience wants. It needs and then creates and distributes content that meets those needs.
5 Ways How Web Design Affects Content Marketing Strategy?
As recently, we have shared that 94% of first impressions are related to your website’s design, and it is said that a user decides whether to stay or leave your website in 50 milliseconds. So, it’s pretty clear that web design can have a significant impact on the success of your content marketing strategy. Here are five ways how:
Accessibility of Content
One of the most important things is ensuring your content is easy to find and accessible to your audience. It does not matter how great your content is if no one can see it. That’s why it’s essential to have an effective web design.
This means using clear, concise menus, well-designed navigation (drop-down menu), and search bar functionality. It also means ensuring your website works well on all devices, from desktop computers to mobile phones. By making your content accessible, you’ll ensure that more people will see it and be able to engage with it.
Because the ultimate goal of a website is to increase conversion rate or to get people to take action, whether signing up for your newsletter, downloading a white paper, or making a purchase.
Creating content is easy, but creating content that is readable and engaging is much more challenging. And if your content is difficult to read, people will simply move on to something else. Because the audience has a short attention span, you need to ensure your content is easy to read and digest.
This means using short paragraphs, clear headlines, and simple language. You also want to break up the text and make your content visually appealing. Making your content easy to read will keep people engaged and more likely to take action.
Designing for readability also means using typography that is easy on the eyes. This means choosing fonts that are legible and easy to read, as well as using proper spacing and indentation. By paying attention to the details of your web design, you can create a website that is visually appealing and easy to read.
Appearance (Using Visual Elements)
Have you heard the quote, “Don’t Judge a Book by its Cover”. But in the digital world cover is everything because the first thing people see when they visit your website is the design. And if your design is not up to par, people will simply move on to something else and your bounce rate will be high.
Users will judge your website by its appearance, so it’s essential to ensure your design is professional and polished. This means using high-quality visuals, well-designed layouts, and consistent branding. By creating a website that looks great, you’ll give people a positive first impression of your business.
And while visuals are essential, you don’t want to overload your website with images and videos. Too much visual content can make your website look cluttered and confusing, which might hurt your ranking in search engine.
Instead, use visuals sparingly and only when they add value to your content. By striking the right balance, you can create a visually appealing website that provides a positive user experience.
Boosts User Engagement
Web design is more than just creating a website and pieces of content. It’s about creating an online experience that is engaging for the visitors. And if your website is not attractive, people will simply move on to something else because they have more options.
To create an engaging website, you need to consider the user experience. This means ensuring your website is easy to navigate, informative, and visually appealing. You also want to make sure your website loads quickly and is mobile-friendly. By paying attention to the user experience, you can create a website that people will actually want to use.
And when people enjoy using your website are more likely to stay on your site longer and engage with your content. This can lead to more leads and conversions for your business. So, suppose you’re not paying attention to web design. In that case, you’re missing out on a valuable opportunity to engage with your audience.
SEO (Search Engine Optimization)
There’s no doubt that web design and content marketing are vital for every business, but what about search ranking? Well, the good news is that web design can actually have a huge impact on your SEO.
Good web design helps to make your website more user-friendly and easy to navigate. This can lead to higher engagement rates, leading to better rankings in the search engines. In addition, good web design can also help to improve your website’s loading speed.
And since Google now considers website speed as a ranking factor, this is a valuable benefit. So, if you want to improve your SEO, you should focus on web design. By improving your website’s design, you can boost your business’s search engine rankings. And that can lead to more traffic, leads, and sales for your business.
Designing a Content-Friendly Site
Web design is a critical element of content marketing. By understanding how web design works and how it can be used to support your content marketing strategy, you can create a visually appealing website and effective in getting your message across to potential customers.
When used correctly, web design can help draw attention to your content, improve user engagement, and boost your SEO. So if you’re not paying attention to web design, you’re missing out on a valuable opportunity to grow your business.
Get in touch with us today to start your content-friendly website design. We’ll work with you to create a website that is both visually appealing and effective in getting your message across to potential customers. Contact us now to learn more.
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