Web design industry is always changing and evolving, so it can be tough to keep up with the latest trends. As of August 2022, there are 5.03 billion people around the world who use the internet today – equivalent to 63.1 percent of the world’s total population. Statista says that number will only grow in the coming years, reaching an estimated 5.78 billion by 2025.
Now the thing is, how are you going to make your website stand out from the rest? How can you ensure that your website is relevant and engaging for your target audience? Today I’m going to share 11 essential web design statistics that will help you understand the current trends and how you can use them to your advantage in 2022.
Before we start, It’s important to understand that web design trends are always changing. What was popular last year may not be so popular this year. And what’s popular this year may not be popular next year. So it’s important to keep up with the latest design industry stats if you want your website to stay relevant.
1. 75% of Website Credibility Comes from Web Design
When someone visits your website, they’ll first notice the design. And whether the user realizes it or not, the design will play a big role in their opinion of your website. With that in mind, ensuring your website has a good design is important. A well-designed website will help you build trust with your visitors and make them more likely to do business with you.
2. 74% of Users Are More Likely to Return to Mobile-Friendly Sites
A website with a good mobile experience is more likely to be visited again by users. It’s no secret that more and more people are using their smartphones to browse the internet. According to Google, 70% of Internet users spend their time on mobile devices. So it’s important to ensure your website is mobile-friendly to keep your visitors returning. Or you are going to lose a big part of your audience.
3. 73% of Companies Invest in Design to Help Their Brand Stand Out from Competitors
Everyone wants their business to stand out from the competition. And one way to do that is with a good design. A well-designed website will help you attract attention and make a positive impression on potential customers. A good design is also a great way to show that you’re an innovative and forward-thinking company.
4. Slow-Loading Websites Lead to a $2.6 Billion Revenue Loss Each Year
A poor website design can have a major impact on your site and one of them is slow loading time. Online consumers will likely leave if your website is slow to load before they even get a chance to see what you offer. Also, website speed is a ranking factor in Google search so that a slow website can hurt your page ranking.
5. Users Spend 88% More Time on Pages with Videos
If you are running an eCommerce store, you should include product videos on your product pages. Because it play vital role. Studies have shown that users spend 88% more time on pages with videos than on pages without videos. And if you’re selling products, you want potential customers to spend as much time as possible on your product pages. Product videos are a great way to engage potential customers and help them learn more about your products.
6. 92% of Consumers Read Online Reviews and Testimonials
When buying a service or product, most people will do their research online before making a purchase. And one of the best ways to get information about a service or product is through reviews and testimonials. It’s important to ensure your website has plenty of positive reviews and testimonials from satisfied customers.
7. There Are Currently Over 2 Billion Active Websites
The number of websites online is constantly increasing. And that number will only continue to grow in the years to come. We mostly know popular sites because of their branding, Saskatoon web design, and Saskatoon marketing. But, as the number of sites continues to increase, it’s becoming more and more difficult for businesses to stand out from the crowd. A good design will help you attract attention and make a positive impression on potential customers. So what’s stopping you from getting started on your new design?
8. Investment in UX Design Can Have Up to 9,900% ROI
It’s 2022, and everything is about user experience. Because if users don’t have a good experience on your website, they’re not going to stay. And if they’re not staying, that means they’re not buying, which is why investing in UX design is important. Adding visual elements, action button, easy to use navigation bar will help you keep visitors on your site and make them more likely to convert into customers.
9. WordPress Accounts for 42.2% of All Websites
WordPress.org is the most popular content management system and powerful tool in the world. And it’s not surprising why. WordPress is easy to use, has many features, and is affordable. WordPress is a great option if you’re looking for a content management system for your website.
10. Because of the Increase in Mobile Traffic, Amp Pages Are Becoming More Popular
AMP pages are designed to load quickly on mobile devices. And with the increase in mobile traffic, AMP pages are becoming more and more popular. If you want your website to load quickly on mobile devices, you should consider using AMP pages.
11. 94% of First Impressions Are Related to Your Website’s Design
Your website’s design is the first thing potential customers will see. And you only have a few seconds to make a good impression. A customer will likely make a split-second decision about whether they will stay on your site. So it’s important to make sure your design is professional and engaging. The good news is that you can always hire a professional web designer to help create a great-looking website.
Wrapping it up
So that was a brief overview of some of the latest web design trends for 2022. As you can see, investing in a good design is important if you want your website to stand out from the competition. If you’re unsure where to start, hiring a professional web designer is a great option.
Why Is Web Design So Important?
Web design is important because it can help you make a good impression on prospective customers. Studies have shown that web design can play a role in influencing people’s buying decisions. A well-designed website will make it easy for visitors to find the information they need and be visually appealing so that people will want to stay on the site.
Why Is Website Loading Speed Important?
A website’s loading speed is important because it directly affects visitors’ experience. Visitors will likely get frustrated and go elsewhere if a site takes too long to load. In addition, sites that load quickly will typically receive more traffic and conversion rate. Search engines also take loading speed into account when ranking websites.
How to See Statistics of Website?
There are different tools for every metric, like Google Analytics, Google Search Console (GSC), and Ahrefs. Each tool measures something unique, so it’s important to use the right tool for the job.
Google Analytics is great for understanding website traffic, including bounce rates of your website, where visitors are coming from and what pages they’re visiting. GSC is great for understanding how your website performs from a technical standpoint, including page load times and errors. And Ahrefs is great for understanding backlinks, including who’s linking to your website and how authoritative those links are.