In today’s digital age, no matter what business you have, your website is your brand’s identity. It is the first thing potential customers see when looking for information about your product or service. Every digital marketing effort around your business points directly to your website.
Want to know a shocking fact? It takes less than 3 seconds for users to decide whether they like your website or not. Because user attention span is very short, you have to ensure that the first impression they get is good.
Not convinced? Here’s another stat. 88% of your website visitors won’t come back after having a poor experience with your website. So the bell rang? Great because now we are on the same page.
Let’s find out the key reasons you should consider a website redesign asap. Let’s dive right in.
What is Website Redesign?
Website redesign is a process of improving the design and user experience of an existing website to make it more user-friendly, aesthetically pleasing, and easy to navigate. A typical website redesign process includes a complete revamp of the website’s front-end design, user interface, and user experience.
Aside from these factors, a website redesign is necessary if you want to change the website’s core structure, functionality, or content. Now let’s move on to the common reasons you should now.
10 Compelling Reasons Why You Should Redesign Your Design
Sometimes we don’t understand why we are not getting leads, sales, or conversions from our website even though we are getting traffic. The main reason is that your website design looks old and outdated.
You have to face the fact that the Internet is very competitive, and if you want to stay ahead of the game, you need to have a modern, responsive design, and user-friendly site. Here are some reasons why you should consider a website redesign:
Improve User Experience
When it comes to improve your website’s conversion rate, you must focus on improving the user experience. A poor user experience will drive users away from your website and your competitors.
A good user experience, on the other hand, will keep users engaged with your website and make them more likely to convert into customers. 88% of online consumers are less likely to return to a site after a bad experience.
If your website’s UX is poor, you’re likely losing many potential customers. So website redesign will definitely help you.
As time goes on, new security threats arise, and new ways to protect against those threats are developed. And one more thing is customers buy from more secure sites. If your website is not up-to-date with the latest security standards, it’s at risk of being hacked.
However, the design of your website is not the only factor determining its security. The way you host your website and the type of CMS you use also play a role in determining how secure your website is.
Improved Search Engine Optimization
Search engine algorithms are constantly changing and evolving. To keep your website ranking high in search results, you must ensure that it’s optimized for the latest algorithms. A website redesign is often a best way to improve your search engine rankings. It is also a great opportunity to update your content and add new pages. It can help you improve your website’s ranking for long-tail keywords and get more organic traffic.
Regarding the content management system of your website, it’s important to stay up-to-date. If you’re using an outdated CMS, your website will likely miss out on many features and security updates. With that, there is a possible chance that you might get hacked. There are a lot of content management systems available in the market but no can beat WordPress.org.
A complete website redesign is necessary if you’re planning on rebranding your business. Your website is one of your brand’s most important touchpoints and needs to reflect your new brand identity. It is a great opportunity to update your website’s design, content, and messaging to reflect your new brand.
Add Custom Functionality to your Site
Every CMS comes with default built-in conversion tools. But some do not have all the features you might want or need for your website. You might need to add custom functionality to your website to achieve your goals. But the thing is you can’t do it because of the way your website is currently built.
For example, in Shopify CMS you cannot edit the sitemap of your eCommerce store and have to use a third-party app like Hacked Shopify sitemap. If you want to add custom functionality to your website, you need to redesign it using a CMS that allows for customization.
Industry-Specific Design Trends Changed
It is something new that most business owners don’t know. Because of the fast-paced nature of the design industry, design trends are constantly changing. And if you want your website to look up-to-date, you need to make sure it’s using the latest design trends. Redesign your website again is a great opportunity to take advantage.
Your Competitor’s Website Makes You Jealous
Who does not love a good look? If you visit your competitor’s website and it looks much better than yours, it might be time for a website redesign. A good-looking website can help you win over customers and make a great first impression. If your website makes you jealous, it’s time for a change.
Increase Indexing Rate
From 2021 to now, Google is changing a lot. Google is now indexing websites in a mobile-first manner. It means that if your website is not optimized for mobile devices, then it’s likely not being indexed by Google. With this in mind, it is very difficult for your website to rank in Google’s search results. Creating your website with customer preferences in mind can help you get more leads and sales.
You Don’t Like Your Website Anymore
As human nature, we change our tastes with time. The same goes for websites. Because your website is an extension of your brand, it’s important that you like it. Why would customers be if you’re no longer proud of your website? If you’re unhappy with your website, it might be time for a change.
Keep Your Website Up To Date With a Website Redesign
As you can see, the 10 reasons why it’s important to keep your website up to date with a redesign. Your website is your online calling card and first impression for many potential and ideal customers. It needs to look professional, modern, and accessible on all devices. If you’re not keeping up with the latest design trends, your website will look dated very quickly.
A website redesign is a chance to give your site a fresh look, incorporate new features, and ensure that it’s responsive and mobile-friendly. It’s also an opportunity to improve your SEO and fix any technical issues that may have arisen since your last update. Don’t wait too long to redesign your site – an outdated website can do more harm than good. Invest in a website redesign today and keep your business looking its best online.
How Often Should You Redesign or Refresh Your Website?
Most experts recommend redesigning or refreshing your website every two to three years. This helps keep your site looking fresh and new, and can also help keep your visitors engaged. But you should update your website is: as often as it needs updating.
How Do I Redesign an Existing Website?
Well it’s not easy to say because each website has different requirements. However, there are some common steps that you’ll need to follow when designing a new website. But we can help you with web design services.
What Is the Purpose of Redesigning?
There are a few reasons you should know. Sometimes, it’s simply to create a better user experience – to improve usability and make the site more user-friendly.
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